What I learnt after analyzing 425 Affiliate Programs

Published on - 23 January

We have been working on compiling a list of the best Affiliate Programs available primarily from SAAS companies. We then researched each program to find different details that would be helpful to freelancers who are looking for such programs to make some money on the side like commission percentage, commission type, duration and maximum amount. And I thought it would be a waste to not post this analysis after researching so much. So here is a brief analysis of the best Affiliate Programs available from SAAS Companies.

Commissions

Affiliate Programs offer rewards in two ways: by either paying a fixed commission amount per sale or a commission percentage of the total amount they brought. Among the 425 affiliate programs we researched, an overwhelming majority of programs (almost 4 times) prefer giving rewards as Commission percentage to commission amount. And among them about 75% of the programs give commission percentages between 10 and 30 percent. A few number of programs (less than ten) also provide the option to either choose one model or the other.

Commission Type

There are usually two types of commission offered by these Affiliate Programs: Recurring and One time. Recurring Commission allows Affiliate Partners to have a steady source of income as they keep getting commissions every month for as long as their referrals stay as customers. One time commission, as the name suggests only provides a fixed amount once for each sale. Almost fifty percent of the Affiliate Programs have a recurring commission model and about a third are One time commission models. This makes sense since we have compiled mostly SAAS companies and almost all these have a subscription based revenue generation model.

Duration

Commission duration is an important parameter as it allows companies to limit the duration for which they have to keep paying Affiliate Partners in a recurring commission scheme. About two-third of the programs which offer a recurring commission offer it for the lifetime of the customer i.e until the referral remains as their customer. I also noticed that those who have a duration limit usually try to sneak in this detail inside long Terms and Conditions page which nobody likes to read and not explain it on the front page.

Popular Niches

The data used for this analysis is available on Gumroad.
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